Legendary Gaming Group (LGG) announces a strategic partnership with New Breed Agency, under which New Breed Agency
has hired Legendary Gaming Group to deliver marketing activities, event setup,communication, branding,
and commercial activation support for the newly launched ParkenChallenger Championship (PCC) 2026 circuit.
PCC is a new Valve Regional Standings (VRS)–ranked Tier 2 Counter-Strike 2 LANcircuit, featuring 17 LAN events across 2026
and culminating in the Parken StadiumMaster — a season-ending stadium final inside Parken Stadium in Copenhagen.
As part of the partnership, LGG will help ensure the circuit is presented with a world-class identity and visibility
bringing the full strength of LGG’s ecosystem, storytelling, creative production capabilities, and commercial network to the project.
LGG’s headquarters and premium esports venue, Legendary Arena, is located in Parken, placing the organization at the very heart of the championship’s stadium-stage ambition.
Nicklas Bendtner, co-owner of Legendary Gaming Group, says: “This is exactly the kind of project we want to help build in Denmark — ambitious, structured, and designed to give teams a real path forward. PCC is a statement: Tier 2 deserves a world-class stage, and it doesn’t get bigger than Parken.”
Morten Høj Jensen, CEO of Legendary Gaming Group, adds: “New Breed Agency has created a circuit with the right competitive DNA — openaccess, VRS ranking, consistent LAN reps, and a stadium destination. Our job is to amplify it: build the brand, drive attention, strengthen partner value, and deliver a professional communication and event framework from start to finish.”
PCC was designed around the realities of the Tier 2 grind.
At each event, teams receive dedicated full setups for the entire duration enabling practice and preparation throughout the LAN window, and reducing the classic bottlenecks that disrupt performance and scheduling.
The LAN events are hosted at Crowne Plaza Copenhagen Towers, selected to support a premium team experience and reliable esports operations, while the season culminates with the stadium-level final in Parken.
